Competitive Product Analysis

Competitive analysis refers to the process of conducting in-depth research and comparison of other products or services competing in the same market as one's own product or service. This analysis typically includes investigating and evaluating aspects such as the characteristics of competitors' products, pricing strategies, market share, marketing strategies, and user experience.Competitive analysis helps businesses understand who the main competitors are in the market, as well as the characteristics, strengths, and weaknesses of their products or services, thereby better grasping the market landscape and dynamics. Through comparing and analyzing competitors' products, businesses can identify the strengths and weaknesses of their own products, providing reference and inspiration for product optimization and improvement.