SWOT analysis is one of the most useful and versatile strategic planning tools. In fact, you can even conduct a team SWOT analysis to evaluate how your team is operating and what you can do to improve it. This is the reason why many managers always use SWOT analysis for team building regularly.

In this article, we are going to explain everything you need to know about team SWOT analysis and give you some team SWOT analysis examples to better illustrate this framework. You can also find a ready-made template and tool for this analysis. Keep reading.


What Is the SWOT Analysis

SWOT analysis is a strategic planning framework that focuses on both external and internal factors. In more detail, team SWOT analysis will consider the team’s strengths and weaknesses, as well as the opportunities and threats in its environment. Therefore, SWOT analysis for team building can really bring team members together and promote better communication and collaboration.

The elements within the team SWOT analysis as you will see in the examples later are the following:

  • Strengths – what are your team’s strengths? What makes the team operate effectively? What skills give your team a competitive advantage?
  • Weaknesses – what makes your team vulnerable? What internal conflicts are causing disagreements? What skills is your team lacking?
  • Opportunities – what opportunities can help your team grow?
  • Threats – what are the threats that put obstacles to the smooth operation of your team?


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Why Is the SWOT Analysis for Team Building Important

SWOT analysis for team building is a practice that can create strong ties within your time. The key to conducting a successful team SWOT analysis is to bring your whole team together so that everyone contributes to its creation. Therefore, to perform the team SWOT analysis, you will also need the right tool that promotes collaboration.

In more detail, SWOT analysis for team building is important for the following reasons:

  • It enhances self-awareness – to make a team work, everyone needs to understand what works well and what needs improvement. The team SWOT analysis are perfect at showing all these factors.
  • It promotes collaboration – SWOT analysis for team building needs to be conducted by the whole team. Therefore, this process is great for team bonding.
  • It identifies skill gaps and opportunities – with the team SWOT analysis, teams have the chance to recognize the skill gaps existing within them. At the same time, they can also spot any opportunities to become more efficient.
  • It boosts team morale – Recognizing what works and naming the team’s strengths is a great way to keep every team member motivated to keep up the good work.
  • It provides insights for strategic planning-Companies can develop strategies that capitalize on their strengths and opportunities while mitigating weaknesses and threats with SWOT.  

How to Conduct a Team SWOT Analysis

As we’ve already mentioned, you should conduct your team SWOT analysis with your team members and not on your own. That’s why it is important to understand the steps for conducting the team SWOT analysis. Here is what you need to do:

  1. Bring your whole team together – if you are working in an office, arrange for the whole team to meet. However, the most convenient way to have theteam SWOT analysis is to use an online tool. This way, every team member can access the team SWOT analysis from his computer and contribute to its creation.
  2. List your team’s strengths – a SWOT analysis for team building begins with all of your team’s strengths. List all of the skills and traits that make your team work efficiently and produce great results.
  3. Name your team’s weaknesses – the following step of the team SWOT analysis is to recognize your team’s weaknesses. With this step, you will gain some understanding of the things you need to improve.
  4. Recognize your opportunities – another important element of the SWOT analysis for team building is the opportunities in your team’s environment. For example, this could be some new technology or a training program.
  5. Realize which are your threats – finally, your team SWOT analysis should also include the threats in your environment. These are all the obstacles that threaten the balance and the effectiveness of your teamwork.

3 Team SWOT Analysis Examples

Team SWOT Analysis Example – 01

The first one of our team SWOT analysis examples is one conducted by a marketing team. This process will make the team grow closer and work more effectively. Let’s see what the SWOT analysis for team building will look like:


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  • We showcase creative and innovative approaches to our campaigns,
  • We have a strong understanding of the digital marketing tools and analytics,
  • We have efficient collaboration and communication within the team,
  • Our campaigns have increased user engagement.


  • We haven’t any experience in print media marketing,
  • Sometimes, we are relying too much on a few key team members for new ideas,
  • Some of our campaigns have inconsistent implementation of branding guidelines.


  • Social media and influencer marketing are booming,
  • We have potential partnerships with influencers to boost our efforts,
  • Short-form video content gives us more capabilities.


  • Our industry is very competitive,
  • Some of our competitors have larger marketing budgets,
  • The social media algorithms and policies are constantly changing.

Team SWOT Analysis Example – 02

Another one of the team SWOT analysis examples that we are going to see is for a project management team. This particular example will be as follows:  


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  • We are proficient in using project management software for efficient task allocation,
  • We have shown strong coordination among team members to meet deadlines,
  • We have honed our problem-solving skills during project execution.


  • There are some occasional miscommunications that cause delays,
  • We have difficulty integrating the feedback we receive from stakeholders into the project plans.


  • We could implement new agile methodologies for faster project delivery,
  • We could adopt advanced technologies to streamline project tracking and reporting.


  • Unexpected changes in project requirements will lead to more delays,
  • We are facing resource constraints, which will be affecting our team’s ability to take on larger and more challenging projects.

Team SWOT Analysis Example – 03

The final one of our team SWOT analysis examples is that of a research and development team. Here is what this particular example will look like:


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  • We have a team of highly skilled professionals with advanced degrees in their respective fields,
  • We can collaborate effectively to find new, innovative ideas,
  • We have access to state-of-the-art research facilities and equipment, which makes our process easier.


  • We have inconsistent progress because we don’t define research milestones and timelines,
  • Sometimes, we face difficulty in effectively transforming our research findings into practical applications,
  • We find it challenging to implement an interdisciplinary approach.


  • We can apply for government funding for research initiatives,
  • We can collaborate with academic institutions to expand our research,
  • Our industry is booming, with a growing demand for solutions in our field.


  • Rapid technological changes require constant training and adjustments,
  • We might lose some key talent to competing research organizations which offermore attractive incentives.

Team SWOT Analysis Template & Tool

All of the examples above, show you how to conduct the team SWOT analysis for any kind of team. When you decide that it’s the right time to explore this framework’s potential, create your free account on Boardmix.

This online tool is the best for SWOT analysis for team building as it allows quick and easy collaboration of all team members. In addition to this, Boardmix has a ready-made SWOT analysis template that you can use as your base. Create your account right away to get started.


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