Your business context
List the products, define their markets, and supply the period, figures or assumptions behind the comparison.
BOARDMIX · AI PORTFOLIO ANALYSIS
AI BCG Matrix Generator
Turn your product portfolio into a clear growth-share matrix. Describe your business, add the data you have, and refine the AI draft with your team on one shared whiteboard.
FROM PORTFOLIO BRIEF TO SHARED CANVAS
01 Start with a portfolio brief02 Edit the matrix on a whiteboard03 Align the team on next steps
A CLEARER VIEW OF YOUR PORTFOLIO
Make a BCG matrix with AI.
Keep the reasoning in view.
A BCG matrix compares products or business units by market growth and relative market share. Boardmix helps you turn that analysis into an editable visual draft—not a slide you have to rebuild when the discussion changes.
A matrix you can develop
Review the proposed categories, revise labels, and place supporting notes beside each product on the canvas.
One place for the team
Use the Boardmix online whiteboard to connect the portfolio discussion with research, priorities and next steps.
ONE PORTFOLIO · FOUR DIFFERENT QUESTIONS
From a portfolio brief to a BCG matrix
Consider a fictional software company with four products in different, explicitly defined markets. The figures below are sample inputs for a planning exercise—not estimates for real companies.
EXAMPLE BRIEF
“Create a BCG matrix for our software portfolio. Use annual market growth and our share divided by the largest competitor’s share. For this exercise, treat growth of 8% or more and relative share of 1.0× or more as high. Use the figures below and flag any missing information.”
↑ Market growthHigh relative share ← → Low relative share
HIGH GROWTH · HIGH SHARE
Stars
Workflow automation
14%Market growth
1.5×30% share ÷ 20%
A strong position in a growing market. Examine the investment needed to keep pace.
Team question: can delivery capacity support expansion?
HIGH GROWTH · LOW SHARE
Question Marks
AI research assistant
18%Market growth
0.4×8% share ÷ 20%
Growth is attractive, but the product trails a larger competitor. Test the path to a stronger position.
Team question: what evidence would justify more funding?
LOW GROWTH · HIGH SHARE
Cash Cows
Invoicing platform
3%Market growth
2.0×40% share ÷ 20%
A leading position in a slower-growing market. Look at cash contribution and the cost of sustaining it.
Team question: what must be maintained to retain customers?
LOW GROWTH · LOW SHARE
Dogs
Desktop report builder
1%Market growth
0.3×6% share ÷ 20%
A smaller position in a slow-growing market. Review profitability, customer obligations and strategic fit.
Team question: maintain, reposition or phase out?
High market growth is shown above low growth; high relative share is on the left. Cards show categories, not a continuous-scale plot. The 8% growth cutoff is specific to this exercise.
TURN THE PICTURE INTO A DISCUSSION
A quadrant is a starting point—not the whole decision
In this example, the team might test demand for the research assistant before scaling it, protect the invoicing platform’s reliability, and check the report builder’s support commitments. Add margins, cash requirements, dependencies and an owner for each follow-up before agreeing a resource plan.
BRIEF → DRAFT → REVIEW → PLAN
How to create a BCG matrix with Boardmix AI
Give the generator useful inputs, then use the board to make the reasoning clear.
- 01
Define the comparison
Name each product or business unit, its market, geography and period. Use a consistent basis such as annual revenue or unit sales.
- 02
Describe the portfolio
Enter your brief in the AI input. Include growth and relative-share figures where available. Ask for missing data to be listed rather than invented.
- 03
Refine the AI draft
Review the labels, axes and placements. Edit the matrix, add source notes, and separate confirmed data from assumptions.
- 04
Discuss the next move
Invite teammates to the board. Compare interpretations and record the actions, owners and evidence needed for the next review.
THE TWO NUMBERS THAT MATTER
Use market data—not just your own sales trend
A product can grow quickly while its market grows even faster. Keep the market definition and time period visible so the two axes remain meaningful.
Relative market share
Your market share ÷ largest competitor’s market share
For example: 30% ÷ 20% = 1.5×. The shares must describe the same market and period.Market growth rate
(Current market size − previous market size) ÷ previous market size × 100%
Use comparable periods and a nonzero previous value. Choose a high/low growth cutoff appropriate to the markets you are reviewing.A REUSABLE BCG MATRIX PROMPT
Create a BCG matrix for [products or units] in [markets and geography] for [period]. Use [growth and relative-share data], with [high/low cutoffs]. Keep source notes beside each item. If a value is missing, leave it unclassified and list the research needed. Add one discussion question per quadrant.
AI-ASSISTED START
Spend less time arranging the framework
Use the AI BCG matrix maker to draft the structure from your brief. Then work directly with the matrix on the canvas: adjust the content, add context, and develop the analysis as your understanding changes.
- Begin with your question. Explain what you need to compare and why.
- Keep the draft editable. Refine labels and supporting notes as a team.
- Handle uncertainty openly. Request unknowns instead of plausible-looking market figures.
AI helps draft the analysis; it does not make a company name alone sufficient evidence for current market share.
MORE THAN A MATRIX GENERATOR
Connect portfolio choices to the wider plan
The BCG matrix is one view of the business. Use the surrounding whiteboard for customer evidence, assumptions, dependencies and next steps—so the team can see why a product sits where it does.
- Keep evidence close. Add notes and links alongside the relevant product.
- Explore another lens. Use AI-assisted SWOT analysis to examine internal strengths and external conditions.
- Move into planning. Connect the discussion with a visual product plan rather than leaving the matrix as an isolated image.
A SHARED VIEW, NOT A SOLO SPREADSHEET
Build agreement across the team
Product, marketing and finance can interpret the same portfolio differently. Bring their context onto a shared board, edit together, and use comments to surface questions before a review.
- Before the meeting: collect sources and unresolved assumptions.
- During the review: compare placements and discuss the trade-offs.
- After the review: leave a clear decision note with an owner and next check-in.
START FROM AN EXAMPLE
BCG matrix templates for a clearer first draft
Explore these community examples for layout and discussion ideas. Their brand placements are illustrative, not current market research. Replace the assumptions with evidence for your chosen market and period.
Nike portfolio example
A note-based layout for discussing several product lines within each quadrant.
View example →
Starbucks portfolio example
A text-led format that makes the reasoning behind a placement easy to discuss.
View example →
LEGO portfolio example
Combine a compact diagram with more detailed product-line notes beside it.
View example →
Wahaha portfolio example
A beverage portfolio starting point for exploring category and market boundaries.
View example →
Pepsi portfolio example
Use the diagram-and-notes format to compare an initial view with your evidence.
View example →
IBM portfolio example
A business-unit perspective to adapt when a product-by-product view is too narrow.
View example →Prefer to build the framework yourself? Start with a BCG matrix template, or explore more BCG matrix examples.
BEFORE YOU GENERATE
AI BCG matrix generator FAQs
Practical answers about inputs, accuracy and working with the matrix.
What is an AI BCG matrix generator?
It helps turn a portfolio description into a draft growth-share matrix. In Boardmix, you can develop the draft on an online whiteboard and collaborate on the analysis. The quality of the classification depends on the market definitions, figures and assumptions you provide.
What are the four quadrants of a BCG matrix?
Stars combine high market growth with high relative share; Question Marks combine high growth with low relative share; Cash Cows combine low growth with high relative share; Dogs combine low growth with low relative share. BCG also uses “pets” for the last category. See BCG’s explanation of the growth-share matrix for the original framework.
Can AI find accurate market-share data for me?
Do not treat figures generated from a company name as verified market research. Supply reliable sources, the market definition and the period. If you do not yet have those inputs, ask for a blank framework and a research checklist rather than definitive quadrant assignments.
How do I calculate relative market share?
Divide your product’s market share by the largest competitor’s share in the same market and period. A 30% share against a competitor’s 20% gives 1.5×. Use the same revenue or unit-sales basis for both. State your cutoffs, and label the axes: some templates reverse the horizontal direction.
Can I edit the matrix and work with my team?
Yes. Boardmix provides a shared visual canvas for editing the matrix, adding notes and discussing the analysis. Invite collaborators, review the assumptions together and keep the agreed next steps beside the portfolio view.
Is the BCG matrix generator free?
Boardmix has a free plan, while AI access and credit allowances depend on your plan. Check the current Boardmix pricing for AI availability and allowances.
Does a Dog classification mean I should discontinue a product?
No. A quadrant describes the two chosen measures, not every factor in a decision. Consider cash flow, profitability, shared capabilities, customer commitments and the cost of changing direction. Use the matrix to structure a review, not to automate a product exit.
FROM ANALYSIS TO ALIGNMENT
Give your portfolio discussion a shared starting point
Bring your brief, generate a BCG matrix draft, and build the next steps with your team.