The reason most business giants withstand the test of time is that they integrate the 4P marketing mix with marketing activities, firmly grasping the four elements: Product, Price, Place, and Promotion. In the ever-changing market, AI is gradually transforming the way marketers analyze and formulate strategies. Omnichannel marketing is the way forward, and AI can quickly optimize business marketing activities through 4P marketing mix analysis. In this article, we will guide you on how to create AI marketing mix using Boardmix.
What is a Marketing Mix?
The marketing mix, which outlines the essential components that companies must take into account in order to effectively sell their brand or product, is the fundamental model of marketing. The four Ps—Product, Price, Place, and Promotion—are the main factors that marketers may influence and modify to better serve their target market and obtain a competitive edge. A company's marketing efforts can be more successful if they concentrate on the marketing mix.
What are the 4 Elements of the Marketing Mix?
- Product
Whether they be services, digital items, or tangible commodities, this refers to the goods you sell. Among the important questions are:
- What issue does it resolve?
- What are its competitive advantages, USP (Unique Selling Proposition), and functions?
- Price
What is the price that customers are willing to pay? This covers competitive pricing, perceived value, and discount tactics.
- Place
How will clients receive your product? Where are your clients located? This covers physical retail locations, internet platforms, etc.
- Promotion
How will consumers interact with your product? Public relations, digital marketing, social media, advertising, event marketing, personal selling, and so forth are all included in this.
How to Create AI Marketing Mix with Boardmix?
It is challenging for companies nowadays to plan effective marketing campaigns because of the highly competitive environment, quickly shifting consumer needs, and increasingly segmented markets. The good news is that AI marketing mix can assist companies in resolving these intricate issues in order to improve competitiveness and develop more individualized and effective marketing strategies. With Boardmix, you can create a smart, data-backed, and visually organized 4P AI marketing mix in minutes. Here’s the step-by-step guide to teach you how to create AI marketing mix:
Step 1: Sign in to Boardmix
Go to Boardmix and log in or sign up for a free account. Boardmix offers an AI-powered whiteboard tailored for marketing teams, business analysts, and strategists.
Step 2: Create AI Marketing Mix
Click "Start from Scratch" to open a blank canvas. Then launch the AI assistant from the bottom right corner. In the "Business Report" section, select "Marketing Mix." Enter your company name or idea, and select your industry. For example, input "Recyclable Eco-Friendly Shopping Bag", AI will automatically generate a marketing mix structure and provide recommendations for all 4P principles. AI will automatically divide the 4Ps into points and display workable ideas on the canvas in the most lucid visual format.
🎈Tips: You can click "Stop Generation" at any time to make the AI stop generating content.
Step 3: Refine the 4Ps with AI Suggestions
You can click on every "P," choose "Smart Robot," and then click on "related question" or "ask deep":
Product: "How does using biodegradable packaging enhance the brand image of eco-friendly products and influence consumers' purchasing decisions?"
Price: "What is the competitive price of similar products on Amazon?"
Place: "Where are the main groups of people buying biodegradable packaging?"
Promotion: "What are the popular hashtags about biodegradable packaging on Instagram and YouTube?"
Or you can try AI to help you enrich the content by "continue to write".
Step 4: Visualize the Strategy
You can drag, drop, comment, and even add media files like screenshots, charts, or product photos. Press "N" to quickly add sticky notes into your canvas. You can use sticky notes to add information in each quadrant and invite team members to collaborate. Once your team is satisfied with the visualization results, you can share it with other teams and easily get their feedback.
Step 5: Export or Embed in Business Plans
You can export the AI marketing mix as an image/PDF/PNG/Word, or embed it directly into a pitch deck, business plan, or internal report.
2 Examples of AI Marketing Mix in Business
Apple Marketing Mix (4Ps)
Whether in the consumer electronics sector or another, Apple's marketing approach is regarded as a standard in the industry. Customers are willing to pay any price for Apple products because of their uniqueness and scarcity, which extends to product debuts and sales. This has led to the emergence of "Apple fan"—a large and loyal user base worldwide. Analyze Apple marketing mix using AI to understand how it dominates the global market.
Product:
- Apple’s products are known for innovation, premium quality, and sleek design.
- The company offers a diverse range of products such as iPhones, iPads, MacBooks, Apple Watches, and AirPods, designed to integrate seamlessly into an ecosystem.
Price: Apple employs a premium pricing strategy, positioning its products as high-value and aspirational.
Place: Apple uses a selective distribution strategy to maintain its premium brand image.
Promotion:
- Apple focuses on emotional branding, storytelling, and minimalistic advertising.
- The company’s campaigns emphasize innovation, creativity, and lifestyle integration (e.g., "Think Different," "Shot on iPhone").
- Heavy reliance on product launches and keynote events (e.g., WWDC, September Keynote) to generate buzz and media coverage.
Coca-Cola Marketing Mix (4Ps)
You must have drunk Coca-Cola before! Coca-Cola has over 500 brands and up to 4,700 unique products worldwide—thanks to its distinctive marketing strategy. Learn how Coca-Cola integrates the four elements and marketing strategy through its AI marketing mix.
Product: Coca-Cola offers a wide range of products, including Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, and other beverages like Sprite, Fanta, and Dasani, catering to diverse consumer preferences.
Price: Coca-Cola uses competitive pricing strategies to remain affordable and accessible to a wide audience.
Place: The company collaborates with local bottling partners to ensure efficient production and distribution tailored to regional needs.
Promotion: Coca-Cola invests heavily in advertising campaigns across TV, digital platforms, and print media, often focusing on emotional connections such as happiness and togetherness.
Why use Boardmix to Create AI 4P Marketing Mix?
✨One-stop AI strategy builder: Automate the creation of your framework for marketing
✨Simple Collaboration: Boardmix streamlines the process of collaboration, facilitating communication and cooperation across teams and departments. Communicate visual outcomes to all team members, coordinate work progress, minimize miscommunications, and improve team unity.
✨Rich AI extension features: You can ask AI for any kind of assistance, including deep thinking, changing semantic styles, and continuing writing, to help you come up with new ideas.
✨AI integrated collaboration: Boardmix AI supports integrated chart analysis, so you are not limited to AI-generated charts; you can also try other charts to help optimize your analysis process. If you find the four elements of the marketing mix too complex and lengthy, you can try using an AI Mind Map to simplify your charts.
Conclusion
Business success has always depended on developing an efficient marketing mix, but with the help of Boardmix, an online collaboration AI whiteboard, this process has gotten quicker, more accurate, and more cooperative. An AI marketing mix can assist you in concentrating on the most important factors, such as providing the right product at the right location, at the right price, through the right promotion, whether you are honing your market entry strategy or creating a business plan for investors.
