[New]How to Operate Your Red Note Account: Full Tutorial

Red Note, or XiaoHongShu, is a buzzing social media platform that blends lifestyle tips, social sharing, and shopping all in one. With around 300 million active users every month, it’s the go-to spot for influencers, brands, and everyday folks to share their lives, recommend cool things, and connect with their audience. Want to get the most out of your Red Note account? This guide has got you covered!

How to Set Up a Red Note Account

RedNote is an interesting application, and if you want to start using it, here is a detailed guide on how to set up your RedNote account. This guide will walk you through the essential steps, from downloading the app to completing the registration process and dealing with some common settings and potential issues. Let's get started!

• Step1:Download the App

Download the RedNote App from the app store(Google Play Store or Apple App Store)  and select the international version.

• Step2：Choose registration method

When opening the app, use the international version and then select mobile login.

• Step3：Verify phone number

Do not select+86 in the phone options, select the corresponding country code, and then enter the phone number to obtain the verification code. After waiting for a period of time, you will receive a verification code and then enter it into the dialog box to confirm.

• Step4：Real name authentication

Open RedNote to enter the homepage, then open Settings on the right side of the homepage, then open Account and Security, then open Real name authentication, change the ID type to foreign passport, select nationality, enter real name and passport number, and finally upload passport photo.

If you don't want to use your phone number, you can also click to sign in using other options. Android users might be given the option to use their Facebook account to login, while Apple users could have the option to login with their Apple account. However, keep in mind that you still need to verify your phone number to post comments or videos.
Also, by default, RedNote may not be in English. You can go into the "general settings" menu to change the language. Some users report that this change happens automatically after linking your Apple or Facebook account, but it might not change the language across the entire app.
If you encounter any issues during the process, you can refer to the app's user manual or seek help from the customer service.

How to Set Up Your Personal Profile on Red Note?

Building a strong personal profile on Red Note is key to gaining trust and authority with your audience. Let’s walk through the steps:

• Profile Picture

Your profile picture plays a big role in how others perceive you. It’s best to use a real personal photo for your avatar. Red Note’s slogan, “Mark My Life,” highlights the platform’s focus on authenticity. A genuine photo makes you more relatable and trustworthy, especially when sharing lifestyle content. Make sure the picture is clear, approachable, and well-presented.

• Name

Picking the right name on Red Note is key! If you’ve already used a name before, it’s better not to reuse it unless it’s part of your overall brand identity. Reusing old names can lower your profile’s credibility. For influencers or anyone directing traffic to other platforms, keeping your name consistent across social media makes it easier for followers to find and recognize you everywhere.

• Signature (Top Priority) 

Your personal signature is a key part of your Red Note profile. It’s like your elevator pitch—quickly letting visitors know who you are and what your account is about. A strong signature isn’t just informative; it can also help attract followers and even drive leads. Here’s a simple way to structure it:

Stage 1: State Your Identity

Introduce yourself clearly so that followers know who you are at first glance.

Stage 2: Define the Purpose of Your Account

Clarify what you aim to achieve with your account. Whether it’s providing valuable tips, entertainment, or product reviews, make it clear.

Stage 3: Lead Generation 

Red Note's official policy prohibits including any account promotion information. However, it’s not completely forbidden. Here, it is allowed to leave an email address, which is the most common method.

How to change profile picture on red note？

To change your profile picture on Red Note, follow these steps:

• Step1:Log In to Your Red Note Account

1. Open your web browser and go to the Red Note website.
2. Log in to your account using your username and password.

• Step2：Access Your Profile

1. After logging in, look for your profile icon or username in the top-right corner of the page (usually near the navigation menu).
2. Click on your profile icon or username to access your profile page.

• Step3：Edit Profile

1. Once on your profile page, look for an option like Edit Profile or Change Profile Picture.
2. Click on Edit Profile.

• Step4: Change Your Profile Picture

1. In the edit profile section, you should see an option to upload or change your profile picture. This may be a placeholder image or your current profile picture.
2. Click on the Change Picture or Upload Photo button.
3. A file dialog will appear, allowing you to select a new photo from your computer or device.
   1. Ensure the photo is the right size and format (e.g., JPEG, PNG).
4. After selecting your photo, click Save or Upload to set the new profile picture.

• Step 5: Save Changes

1. Once the image is uploaded, make sure to save your changes by clicking the Save button at the bottom of the edit profile section.

• Step 6: Refresh and Verify

1. Go back to your profile page or refresh the page.
2. Your new profile picture should now be visible.

And that's it! You've successfully changed your profile picture on Red Note.

If you encounter any difficulties, check if there are any specific image size restrictions or other guidelines provided by Red Note.

How to Optimize Your Red Note Account?

Optimizing your Red Note account takes a mix of patience and consistency. Here’s how you can unlock its full potential step by step. 

The optimization phase is all about setting the foundation for better engagement and visibility. Ideally, this stage should last 7 to 15 days, with 15 days being the sweet spot. Jumping into content creation too quickly might lower your account’s visibility and reduce the chances of your posts being recommended. Take this time to interact with official accounts—it’s a great way to establish credibility and set yourself up for success.

Three Stages of Account Optimization:

1. Early-Stage: Boost Activity and Keep Fans Coming Back 

Start by being super active—post regularly, chat with your followers, and stay visible. It’s all about earning trust and letting people know you’re here to stay.

2. Mid-Stage: Turn Activity into Loyalty 

Now’s the time to deepen those connections. Share valuable content, interact meaningfully, and create a welcoming community vibe that makes people want to keep coming back for more. 

3. Late-Stage: Build Authority with Polished Content 

With a solid base in place, shift your focus to professional, niche-specific content. The more credibility you establish, the better your chances of getting noticed and recommended by Red Note’s algorithm.

Account Optimizing Tips:

• Content Focus: In the early stages, it’s important to maintain consistency in the content you produce. For example, if you focus on travel, stick to related themes like dining or entertainment rather than venturing into unrelated topics such as beauty or fitness.
• Systematic and Modular Approach: Content should be organized and modular. Create structured posts that follow a specific theme or format, which encourages audience retention and sparks curiosity.
• Consistent Updates: Posting regularly is key to keeping your account active. A consistent schedule increases engagement and signals to Red Note’s algorithm that you’re an active and valuable content creator.

The Operating Strategy for Red Note

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After optimizing your account, it's time to focus on growing it. Here’s how to stay visible and attract more followers! 

Content Creation Strategy for Red Note

Creating great content is key to making your Red Note account shine. Here’s how to craft posts that grab attention: 

1.  How to Craft a Perfect Title?

Your title is the first thing people notice, so make it count! A catchy formula for a viral title could be:

Target Audience + Industry Keyword + Number + Clickbait Words + Emoji 

This kind of title is designed to catch attention, highlight the value of the post, and make it easy to understand. Keep in mind that the first sentence of your post should ideally contain a keyword, as Red Note’s algorithm gives extra weight to keywords placed at the beginning.

2. How to Post Pictures?

The first image or cover photo plays a crucial role in grabbing attention. Here are some tips:

• Use high-quality, eye-catching images.
• Keep the aspect ratio for long images at 3:4.
• Use tools like Lightroom or VSCO to enhance your images and make them stand out.

• Incorporate emojis to add some personality to your images, but don’t overdo it.

3. How to Write a Red Note Post? 

Red Note posts usually have a character limit of 1,000 Chinese characters. To stay within the sweet spot, aim for about 300-800 words. For videos, keep them under 60 seconds. The tone should be conversational—don’t make it too formal. Since Red Note’s slogan is “Mark my life,” your posts should sound personal and relatable. You can also use emojis to break up the text and make it visually engaging, but don’t overdo it as too many can distract from your message.

4. Use Online Whiteboard for Your Content Creation

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You can also use Boardmix, an online whiteboard to make your content creation easier. Boardmix offers an infinite whiteboard, letting you create as much content as you need. It helps you organize your ideas using templates like mind maps and brainstorming templates, which makes it easier to structure your posts. Plus, Boardmix's AI assistant and BM Bot can offer creative prompts, refine your ideas, and improve the structure, so your content creation becomes faster, more effective, and highly engaging.

Post Publishing Strategy for Red Note

Timing your posts and using the right tools can really make a difference in how well they perform. Here’s how to nail your posting strategy:

1. Best Times to Post:

Red Note users are most active during these times: 

• 8:00-10:00 AM
• 12:00-14:00 PM
• 18:00-20:00 PM
• 21:00-23:00 PM 

These times are when people are usually free after meals or winding down before bed.

2. Tags:

Pick tags that match your post. If you can’t find a good match in the suggestions, just search for related keywords manually to make sure your post reaches the right crowd.

3. Location:

Adding a location tag can help your post show up more. Red Note tends to give extra attention to posts with location tags, so choose the best one from the list.

4. Mention Official Accounts: 

Tagging official accounts can give you a better chance of being noticed. For example, you can mention accounts like Red Note Growth Assistant or the Fashion Department, depending on what your post is about.

5. Posting Consistently:

Consistency is key! Try to post once a day if you can, or at least a couple of times a week. The more often you post, the more likely you are to get noticed and gain followers.

How to make rednote account private？

The steps to make a RedNote account private may vary depending on the specific features and options provided by the app. However, here are some general suggestions:

1. Open the RedNote app.
2. Look for the "Settings" option. This might be represented by a gear icon or similar.
3. Within the Settings, there could be an option related to privacy or account security. It might be labeled something like "Privacy Settings" or "Account Privacy".
4. Check if there is a feature to control who can view your profile or posts. It could be options like "Public", "Friends Only", or "Private". Select the "Private" option if available.
5. Some apps might also allow you to control specific aspects of privacy, such as who can send you messages, see your activity, etc. Adjust these settings according to your preferences.
6. Additionally, review other privacy-related options in the Settings to ensure your account is as private as you desire.

FAQs About Red Note

Q: Why have my followers not grown much despite frequent updates?

A: Sometimes, after reaching a certain follower threshold, growth slows down. Be patient and continue updating regularly. Look for new ways to engage your audience, like exploring different content formats or trends.

Q: Why is my note getting high views but not gaining followers?

A: For posts with useful tips, likes and saves usually outnumber follows. If you want to turn those views into followers, you need to keep posting high-quality content or create content that’s easy to follow in modules.

The Bottom Line

Running a Red Note account is all about having a plan, being patient, and staying consistent. If you set up a great profile, share content that people actually find useful, and post regularly, you're setting yourself up for success. Make sure to use all the features Red Note offers to connect with your followers, join in on official events, and get your profile noticed. And if you need a hand with content creation, Boardmix can help you organize your ideas and brainstorm fresh posts. With time, effort, and the right mindset, your Red Note account can really take off, for fun or to build your personal brand!