Are you troubled by collecting behavioral habit data of your target user group? Have you considered using AI when creating or working with user personas? Boardmix AI not only supports generating fishbone diagrams, mind maps, and SWOT analysis, but also offers a brand-new user persona AI feature for you to try out. In this article, we will explore the transformative power of artificial intelligence in creating user personas and provide you with detailed steps and classic cases to help you implement it into your strategy, teaching you how to create user persona with AI.
What are AI User Personas?
User persona is a type of user model based on real-world data that teams use to better understand their target users. To create a tangible "virtual user," it combines users' demographics (age, employment, income), behaviors (use scenarios, preferences), goals (essential needs and objectives), and pain points (difficulties and problems).
Traditionally, a number of organized procedures, including surveys and interviews, are used to create user personas. AI user persona creator has become especially significant as traditional user profiling techniques are ineffective, hard to update dynamically, and dependent on human assumptions. Artificial intelligence (AI) is used to construct simulated virtual user personas, which are different from regular user personas. AI enables data analysis of user behavior and preferences to create or enhance personas, offering more timely and dynamic user attributes that aid in product optimization for developers or marketers.
How to Create User Persona with AI: A Step-by-Step Guide
Step 1: Collecting Initial Data
Previous survey data, market research papers, customer service reports, or other materials that make assumptions about the target population might serve as your foundation.
Step 2: Login to Boardmix
On the Boardmix official website, click "Go to Workspace" and choose the login method that is most convenient for you.
Step 3: Start with Basic Prompts
Create a new canvas. Based on the data provided by the team, you need to define the basic characteristics that make up the role, and then give a simple prompt to Boardmix AI to help you generate user persona.
Example output: "Please help me create a user persona for a young professional who uses a fitness app".
After the user persona AI is generated, you can adjust the user persona on the canvas as needed by asking the AI more questions or optimizing previous basic prompts.
Step 4: Create Multiple Roles for Different User Groups
Generally speaking, a project requires multiple user personas to represent different user groups. Boardmix, an AI user persona creator, can generate different user personas by modifying conditions. For example: "Please help me create a user persona for middle-aged and elderly users who don't know how to use a smartphone but want to use a fitness app to manage their bodies".
Step 5: Improve and Verify AI User Personas
After completing the above steps, you also need to use the team's real data (such as actual user feedback, etc.) to confirm and validate this user persona. Additionally, you can refine the user persona AI by incorporating the app's user churn points.
Step 6: Cross-Team Collaboration
Boardmix supports real-time online collaboration for hundreds of people. You can share it with colleagues from other departments so that everyone has consistent information. Developers can continue to optimize the application's features and understand usability requirements, marketers can plan interactive activities based on user feedback, and designers can create user-centered interfaces to address pain points.
Case Study: Create User Persona AI in Different Roles
The e-commerce platform for mothers and infants must take into account not only the moms who use the products directly, but also the potential traffic brought by doctors and experts. Create user persona AI will create visual user profiles for different user roles, helping the maternal and infant e-commerce platform optimize and develop new products.
👶User Persona for Maternity and Baby E-commerce
Pregnant Women
The user persona of obstetricians and gynecologists (OB-GYN) is equally important for maternal and baby e-commerce platforms, and is very valuable in B2B2C marketing: from doctor recommendations to pregnant users' purchases.
OB-GYN Doctor
When promoting maternal and infant e-commerce platforms, obstetricians and gynecologists may run into the following three problems, which will have a direct impact on their readiness to suggest your platform or products.
- Quality of the product is difficult to guarantee
- Promoting the product affects the professionalism of doctors
- Hard to balance daily work with recommendations
Why Use Boardmix to Create User Persona AI for Your Product?
Boardmix: A powerful AI-driven online collaboration whiteboard tool that covers AI Mind Map, AI BCG Matrix, AI Smart Goals, and other one-stop AI solutions, helping you and your team streamline the creative process.
✨How can Boardmix help you create user persona AI?
AI automatically refines images through follow-up questions: In order to better understand your prompt, this mechanism helps you achieve a precise and practical result.
Completely connected with tools for visual collaboration: Boardmix supports connecting with other visual collaboration tools, such as user journey maps and brainstorming. This not only helps with team collaboration but also links the decision-making process.
Minimize human bias as much as possible: Boardmix has a continuously updated database, which can better monitor and update user persona, ensuring the data is real and accurate.
Conclusion
In addition to helping with product design, marketing choices, and product service optimization, user personas may accurately pinpoint target user needs and pain spots, improving user experience and team productivity. User experience designers may increase productivity, save time, and produce more accurate and flexible user personas by utilizing AI-driven user personas. Boardmix has embedded this bold new attempt, revolutionizing the way marketing and design teams work. No matter what your needs are, Boardmix's real-time online whiteboard can make team collaboration smoother, more interactive, and easier.
