If you're new to using a perceptual map template, here are some questions worth considering. Do you understand customers ' perceptions and sentiments when offering your product or service? Is it deemed a necessity or a luxury to them? Do they perceive it as superior to alternatives available from your competitors?
It's not easy to guess what your customers think or feel just by guessing. But it is very important to get a pulse of your customers' perceptions, as these will be crucial in planning your subsequent business strategies, especially for sales and marketing. That is why you must learn how to use a perceptual map template.
What is a perceptual map?
A perceptual map is a chart that gives a clear visual image of what customers think of your products or services compared to those of competing brands. Perceptual mapping can be done in a few different ways, but the most basic type of map has two axes where the competing brands are plotted accordingly. This diagram lets you easily see where you stand amongst other similar products or services in the market.
Generating a perceptual map with accurate data for plotting competing brands is straightforward. To simplify the process further, it's advisable to utilize a perceptual map template, such as the one available at Boardmix. This tool streamlines the process and enhances your mapping efficiency.
Benefits of using a perceptual map template
Aside from simply seeing your brand's position in the market, there are a few other benefits that you can gain by using a perceptual map template.
Uncover market gaps
A perceptual map can easily show you gaps in the market where a new product might be created to fulfill the unmet needs of your clients.
Evaluate marketing campaigns
The placement of your brand on the perceptual map, especially when compared to maps created at an earlier time frame, can reveal the effectiveness of a recent marketing campaign. It can also give you valuable insight into creating more strategic business plans for future campaigns.
Improve your brand
Now that you know how customers perceive your products and services, you can make the necessary changes to elevate their perception even more, like adding more features or changing how you market your brand.
How to build a perceptual map template
In building a perceptual map, start by identifying the attributes of the product that you want to examine or measure. Then survey how consumers would rate your brand and competing brands. Gather and plot the survey results onto the Boardmix perceptual map template, which is extremely simple to use.
From there, you can make all sorts of analyses of the displayed data. You can locate market gaps, verify if your brand is at an ideal position on the grid, think of ways to further improve your position, and so on.
FAQs about perceptual map template
What is the primary purpose of a perceptual map?
The primary purpose of a perceptual map is to show the position of a product or brand based on the perception of its consumers.
What is a perceptual map vs. a preference map?
In a perceptual map, the position of a product or brand is based on selected attributes, while in a preference map, it is based on the actual choices made by consumers.